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press relation

More April 2010
"INOA, launched in salons in March, represents a major shift in the way hair colour works..."
Canadian Hairdresser March 2010
"For hair colour, the future is here! INOA stands for Innovation No Ammonia, and it is L'Oréal Professionnel's breakthrough oil based colour system with a velvet texture..."
CTV News Clip 03/13/10
"A trusted brand for so many years and leaders in hair technology, L'Oréal Professionnel is taking us all to the next level in hair science..."
The-DressingRoom.ca 03/01/10
"Has the hair colour industry developed a new standard? It appears so. A few weeks ago I attended the launch of INOA (Innovation the first odorless, ammonia-free professional hair colour..."
BeautyCrazed.ca 02/15/10
"Now I am a long time hair colourer so I have pretty strong opinions about the process. The things I don't like about haircolour are the same for at home colour as well as the salon: it burns, it smells, the colour fades too fast and my hair looks damaged..."
Salon52.ca 02/11/10
"The bright, atomic green of L'Oréal Professionnel's INOA campaign illuminates Toronto nightclub Cheval, the launch site for the company's hotly anticipated new technology and its accompanying products..."
TalkOfToronto.com 2/11/10
"The L'Oréal Professionnel team invited media and industry members out to the King West it-spot Cheval, for a preview of their new line of ammonia-free haircolour products - INOA. Upon arrival, guests could do nothing else but immerse themselves in the INOA experience. The green- tea cocktails, green lavalamps and green centerpieces spread throughout the venue, evoked..."